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Customer Connections: Innovative Strategies to Empower and Engage End Users

Thursday May 6, 2010 - 12:00 PM Eastern Presented by Energy Central
Your City

Do you struggle with interacting with your end users? Do your customers really understand smart metering, dynamic pricing, home area networks, demand management or demand response? We will discuss how two companies developed uniquely different and creative solutions for interacting with their customers.

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Event Information

Location: Your City,
Venue: Your Office
Event Price: 0.00 (US)

Organizer Information

Energy Central
Contact Name: Energy Central
Phone: 303-782-5510

Events In Related Topics

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In this on-demand webcast, Intelligent Utility Daily Editor-in-chief Phil Carson, along with Scott Steele from Avista Utilities, presented "ingredients for a successful website." Avista, whose service area covers parts of Washington, Idaho and Oregon and was named by E Source as the top website in North America. In a contrasting example, Brewster McCracken, executive director of the Pecan Street Project in Austin, Texas, oversees an ambitious smart grid community taking root in a redeveloped airport site. One of the project's operating principles is that public involvement is critical to success and McCracken will describe a multi-year process of informing stakeholders and the goals of a working group dedicated to finding effective consumer energy interfaces and anticipating the impacts of the smart grid on consumers.

By watching the on-demand webcast, you will:

Ideas for your making your website more user friendly and customer centric.

Underwritten By:

Real life examples of how Avista Utilities increased customer satisfaction, reduced call center costs, and empowered customers to manage their energy use.

Insights into how the Pecan Street Project, in tandem with Austin Energy, rallied stakeholders to support a bold smart grid demonstration project.

A sneak peak at upcoming Pecan Street experiments, including dynamic pricing and home area networks.


Scott Steele
Marketing Communications Manager
Avista Utilities
Brewster McCracken
Executive Director
Pecan Street Project, Inc.

Scott Steele is a Marketing Communications Manager at Avista Utilities. His responsibilities include managing strategy, content and company branding on Steele also manages electronic customer communications and oversees a variety of marketing programs. He has been with Avista Utilities for 10 years and is a graduate of Washington State University. 

Brewster McCracken is Executive Director of Pecan Street Project Inc., a clean energy/smart grid collaboration headquartered at the University of Texas. In collaboration with the National Renewable Energy Laboratory, Pecan Street is developing and implementing smart grid and clean energy technologies and business models.
Mr. McCracken was the lead author of Pecan Street's successful federal stimulus application. Pecan Street's stimulus project, funded under the Department of Energy's Smart Grid Demonstration Project fund, is developing an advanced Energy Internet at the 711-acre Mueller mixed-use development in Austin.
Brewster was elected to two terms on the Austin City Council (elected at large), and he served as the Council's Mayor Pro Tem. Through his elected position, he also served as a board member for Austin Energy, the nation's fourth largest municipally owned utility. 

In 2007, he made Austin Energy the first utility in the nation to open its grid for emerging clean energy companies to beta test their technologies. In 2008, he led the creation of the Pecan Street Project effort, which was spurred by ongoing economic development brainstorm sessions he conducted with representatives from the University of Texas' Austin Technology Incubator and Clean Energy Incubator.

About Intelligent Utility Reality Webcasts

These exclusive web events provide diverse, real-world perspectives on how energy providers are building intelligent utilities to deliver on the promise of information-enabled energy. Stripping away the hype, they allow you to learn from your peers about the realities behind distribution automation, metering, demand response, and asset management deployments.